Next Gen Spectacles
Global Launch Campaign
2021
2021
With Snapchat’s first ever AR display headset, you can create the world you want to see. The Next Gen Spectacles — built exclusively for AR creators and developers— made working with augmented reality and Snap’s Spatial Engine easier and more seamless than ever before. This important milestone was celebrated with a debut at the annual Snap Partner Summit along with a global digital campaign featuring our first creator cohort.










