Sarah Kim is a creative director passionate about bridging product design and storytelling to shape how people experience new technologies.
Meta
,
Art Direction
,
Current
Brand Design & Art Direction Lead @ CX Wearables
Meta
,
Art Direction
,
Current
Brand Design & Art Direction Lead @ CX Wearables
Details shared upon inquiry
Details shared upon inquiry
Allē
,
Brand / Creative Direction
,
2024-2025
At Allē, the leading app and loyalty program for medical aesthetics, I served as Creative Director for Brand Creative, building and growing the in-house team from the ground up. I partnered closely with product and GTM teams to shape how the brand came to life across the app, web, and digital experiences, as well as campaigns and loyalty initiatives. My focus was on creating a cohesive brand system that bridged marketing and product, helping make aesthetics feel more accessible, modern, and connected for millions of users.
Allē
,
Brand / Creative Direction
,
2024-2025
At Allē, the leading app and loyalty program for medical aesthetics, I served as Creative Director for Brand Creative, building and growing the in-house team from the ground up. I partnered closely with product and GTM teams to shape how the brand came to life across the app, web, and digital experiences, as well as campaigns and loyalty initiatives. My focus was on creating a cohesive brand system that bridged marketing and product, helping make aesthetics feel more accessible, modern, and connected for millions of users.
Next Gen Spectacles
,
Brand / Creative Direction
,
2022
I led the creative direction for the launch of Next Gen Spectacles, Snap’s first AR display headset built exclusively for creators and developers. This was a landmark moment for the company, introducing our community to a new era of immersive AR powered by Snap’s Spatial Engine. In addition to shaping the debut at Snap Partner Summit and building a global digital campaign, I collaborated with the product and design teams to influence the look, feel, and experience of Spectacles across packaging, web, and in-app storytelling. With intentional product design and creator-driven content, we positioned Spectacles as both a tool for innovation and a platform for self-expression.
Next Gen Spectacles
,
Brand / Creative Direction
,
2022
I led the creative direction for the launch of Next Gen Spectacles, Snap’s first AR display headset built exclusively for creators and developers. This was a landmark moment for the company, introducing our community to a new era of immersive AR powered by Snap’s Spatial Engine. In addition to shaping the debut at Snap Partner Summit and building a global digital campaign, I collaborated with the product and design teams to influence the look, feel, and experience of Spectacles across packaging, web, and in-app storytelling. With intentional product design and creator-driven content, we positioned Spectacles as both a tool for innovation and a platform for self-expression.
Pixy
,
Brand / Creative Direction
,
2023
I led the creative direction for the launch of Pixy, Snap’s first flying camera and a playful new step beyond wearables. Unlike traditional camera drones that often feel intimidating or unsafe, Pixy was designed to be simple, approachable, and fun – built for Snapchat’s younger audience. Alongside shaping the surprise debut at Snap Partner Summit and building a global 360 campaign across digital, OOH, and social, I collaborated with product and design teams on packaging, AR Lenses, and the overall look and feel of Pixy. A recurring motif in our art direction was the blue sky, integrated into packaging and OOH creative as a way to “give the sky back” to people in their everyday lives and encourage moments of pause and play. With intentional product design and a lighthearted creative voice, we brought Pixy to life as an entirely new way for people to capture and connect.
Pixy
,
Brand / Creative Direction
,
2023
I led the creative direction for the launch of Pixy, Snap’s first flying camera and a playful new step beyond wearables. Unlike traditional camera drones that often feel intimidating or unsafe, Pixy was designed to be simple, approachable, and fun – built for Snapchat’s younger audience. Alongside shaping the surprise debut at Snap Partner Summit and building a global 360 campaign across digital, OOH, and social, I collaborated with product and design teams on packaging, AR Lenses, and the overall look and feel of Pixy. A recurring motif in our art direction was the blue sky, integrated into packaging and OOH creative as a way to “give the sky back” to people in their everyday lives and encourage moments of pause and play. With intentional product design and a lighthearted creative voice, we brought Pixy to life as an entirely new way for people to capture and connect.
Gucci x Spectacles x Harmony Korine
,
Brand / Design Direction
,
2019
Following the global launch of Spectacles 3, I helped lead a cultural collaboration that brought together Gucci, Harmony Korine, and a select group of creators. I contributed to the art direction alongside Harmony and the product team for the limited-edition “Gucci-fied” Spectacles and its packaging, ensuring the product itself became a centerpiece of the collaboration. To debut the project, Gucci and Snapchat co-hosted an event at Miami Art Basel featuring Harmony’s experimental short film and art pieces shot entirely with Spectacles. Alongside the film, we worked with artists Jon Yuyi, Filip Custic, and Angelica Hicks to create social-first content shot with Spectacles, each paired with an AR creator to design a one-of-a-kind Lens that extended their vision into augmented reality. This collaboration positioned Spectacles not just as wearable hardware but as a creative canvas at the intersection of fashion, art, and technology.
Gucci x Spectacles x Harmony Korine
,
Brand / Design Direction
,
2019
Following the global launch of Spectacles 3, I helped lead a cultural collaboration that brought together Gucci, Harmony Korine, and a select group of creators. I contributed to the art direction alongside Harmony and the product team for the limited-edition “Gucci-fied” Spectacles and its packaging, ensuring the product itself became a centerpiece of the collaboration. To debut the project, Gucci and Snapchat co-hosted an event at Miami Art Basel featuring Harmony’s experimental short film and art pieces shot entirely with Spectacles. Alongside the film, we worked with artists Jon Yuyi, Filip Custic, and Angelica Hicks to create social-first content shot with Spectacles, each paired with an AR creator to design a one-of-a-kind Lens that extended their vision into augmented reality. This collaboration positioned Spectacles not just as wearable hardware but as a creative canvas at the intersection of fashion, art, and technology.
Spectacles
,
Creative Direction
,
2017-2020
Between 2017 and 2020, I worked across four generations of Spectacles, contributing to campaigns, retail experiences, packaging, partnerships, and product integrations. My role spanned art direction and brand building, shaping how Snap’s hardware met the world.
Spectacles
,
Creative Direction
,
2017-2020
Between 2017 and 2020, I worked across four generations of Spectacles, contributing to campaigns, retail experiences, packaging, partnerships, and product integrations. My role spanned art direction and brand building, shaping how Snap’s hardware met the world.
Spectacles Creator Partnerships
,
Creative Direction
,
2017-2022
I helped build Snap’s evergreen creator partnerships program from the ground up, collaborating with photographers, filmmakers, 3D and AR artists, and content creators to showcase the potential of Spectacles. This program was essential to building credibility and excitement within the creator community, positioning Spectacles as a meaningful creative tool rather than just a novel device. Over the years, I partnered with some of the industry’s brightest minds to develop content that spanned early Spectacles generations through to AR integration with the newest models. I’m especially proud of how this work elevated diverse creator voices and inspired others to see the possibilities of augmented reality. Here are some of my favorite projects.
Spectacles Creator Partnerships
,
Creative Direction
,
2017-2022
I helped build Snap’s evergreen creator partnerships program from the ground up, collaborating with photographers, filmmakers, 3D and AR artists, and content creators to showcase the potential of Spectacles. This program was essential to building credibility and excitement within the creator community, positioning Spectacles as a meaningful creative tool rather than just a novel device. Over the years, I partnered with some of the industry’s brightest minds to develop content that spanned early Spectacles generations through to AR integration with the newest models. I’m especially proud of how this work elevated diverse creator voices and inspired others to see the possibilities of augmented reality. Here are some of my favorite projects.
